Free tool · No sign-up · Canada & USA

How much should you spend
on Google Ads?

Pick your business and city. See the minimum ad budget that gives real results, roughly how many leads it could bring, and what our management costs. Ad budget is paid directly to Google, never to us.

Your business

Start typing and pick from the list, or choose a category below.

Type your city and we'll set the pricing for your area.

Drag to try different budgets. We'll warn you if it's too low for your industry to get useful results.

Your estimate
Typical cost per click
Typical cost per lead
Estimated leads per month
Recommended plan
Ad budget (to Google)
Our management fee
Total per month
Plus one-time setup fee
for your industry, paid once

First month of management free for new clients (setup fee still applies). Prices plus tax. Estimates only, not a guarantee of results.

Book a free 20-min callSee plans

How we work this out

  1. Cost per lead comes from 2026 industry averages for Google search ads (LocaliQ, thousands of campaigns), converted to Canadian dollars and adjusted for your area. Big cities cost more per click.
  2. Minimum budget is enough for about 10 leads a month. Below that, there's too little data to improve the campaign, so we won't take the money.
  3. Estimated leads are shown as a range, because results depend on your offer, reviews, website and how fast leads get answered. Our AI answers every new lead within a minute, which usually helps.
  4. Our fee: Starter CA$499/month for budgets up to CA$2,499 (one platform, one campaign); Growth CA$799/month for CA$2,500 to CA$4,000 (Google and Facebook/Instagram, up to 3 campaigns, AI receptionist included); Scale 20% of ad spend above CA$4,000; custom quote above CA$25,000. Plus a one-time setup fee of CA$499, CA$799 or CA$1,500 depending on how competitive your industry is.

Benchmarks: LocaliQ, Search Advertising Benchmarks for Every Industry (2026 data, US campaigns). Canadian costs can differ; we confirm real numbers for your keywords on the first call. Exchange rate used: 1 USD = 1.38 CAD.